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We Look Forward To Seeing You At The Museum Of London Docklands Tomorrow

The Engaging Kids & Marketing To Parents Conference will be taking place at The Museum of London Docklands.

Museum of London Docklands
West India Quay
Canary Wharf
London
E14 4AL

Tel: +44 (0)20 7001 9844

The Museum of London Docklands – How To Find Us?

By DLR: West India Quay
The Museum entrance is two minutes walk from West India Quay.

By Tube: Canary Wharf
The Museum is approximately a 6 minute walk from Canary Wharf Tube station. Walk down South Colonade towards Cabot Square. At Cabot Square, turn right towards Wren Landing and go over the bridge.

By Bus: 
D3, D7, D8, 277, N50, D6, 15, 115, 135

By River: Thames Clippers
10-15 minute journey on a Thames Clipper riverboat from Bankside or Maritime Greenwich Pier to Canary Wharf Pier. Call 0870 781 5049 for times and prices.

Parking: There is a Vinci car park behind the Museum on Hertsmere Road.

Real Insight From 25 Top Kids & Parents Brands In One Exciting Day: Kids Insights ★ Quiz The Kids Q&A ★ Parents Insights ★ Ask The Parents Panel ★ Engaging Kids On Social Media ★ Influencing Parents On Social Media ★ Digital Advances & Innovations ★ Responsible Digital Engagement ★ Engagement & Content Keynote ★ Channels & Conversions ★ YouTube

Create Family-Favourite Brands Which Drive Conversions, Resonate With Children & Win Over Parents With Responsible, Trend-Led Channel & Content Strategies:

  1. Kids’ Trends? Child’s Play! Gain real world insight – what are the latest crazes and what’s next?
  2. Deliver What Parents Want For Their Kids: Insight-led engagement strategies which secure brand advocacy and influence parents’ decision-making habits
  3. Social Media – Responsible Engagement With Children: Perfect the best content, tone and platform mix
  4. Engage & Influence Parents On Social Media: Deliver honest, engaging messages across social channels to raise brand awareness and advocacy
  5. Create Engaging, Stand-Out Content: Best-in-class insight to generate relevant content, boost ROI and enthuse parents and kids across multiple channels
  6. Tech, Tools & Tantrums? Which platforms, devices and digital media are kids using and how can brands innovate to remain down with the kids?
  7. Responsible Digital Engagement: Innovative approaches to safeguarding digital-savvy children in an adult online environment
  8. Maximise Conversions Across Every Channel: Justify spend and inform future investment for sustained impact
  9. YouTube Done Right! Harness user insights to identify, generate and distribute tailored video content for continued brand engagement and impact

PLUS! This Engaging Kids & Marketing To Parents Conference Features:

  • 25 Top Children’s & Parents’ Brands Share Insights In One Inspiring Day
  • 10 In-Depth Sessions Focused On Influencing Parents & Engaging Children
  • Children & Parents Take To The Stage! Hear Directly From Kids & Families On Stage
  • Sister Event Of The Sell-Out Engaging Youth Conference
  • 97% Average Delegate Satisfaction Rating (over 5 years)
  • 83%+ Average Senior, Client-Side Audience (based on previous marcomms events)
  • Interactive Kids Panels: Have Your Questions Answered By Our Panel Of Schoolchildren
  • Live Q&A With Parents: Quiz Our Mums & Dads Directly On What Attracts Them To Certain Brands
  • Kids & Parents Clinic: Test Your Strategies During The Networking Break
  • 3 Keynote Case Studies: Britvic Tackle Global Brand Culture, Kerry Foods Debate YouTube, BBC & LEGO Reveal Engagement & Content Strategy
  • 5 Facilitated Lunchtime Peer-To-Peer Discussions: A) Vloggers B) TV Advertising C) Long-Term Engagement D) Health & Nutrition E) Snapchat
  • Live Voting & Q&A

Group Discounts Available – Places Limited So Book Today!

Book your exhibition stand and two delegate passes today for just £2,499 +VAT. Click here to book a stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The Engaging Kids & Marketing To Parents Conference: To view the full conference programme, click here.

08.30 Registration – Morning Coffee & Objective Setting

08.45 Speed Networking
Meet and swap business cards with fellow attendees – make new connections before the conference begins

09.00 GIC Welcome, Interactive Voting & Chair’s Opening Remarks
Soraya Thompson, English Regional Digital Marketing Manager, Europe, British Council

KIDS INSIGHTS

09.15 Kids’ Trends? Child’s Play! Advanced Strategies & Practical Insights Into Understanding What Kids Want & How To Engage Them Now & In The Future
Iain Sawbridge, CMO, Beano Studios

LIVE Q&A – ASK KIDS DIRECTLY

09.35 Eyes & Ears On Modern Family Life
Have your questions answered directly by our frank-but-fair panel of schoolchildren – is your brand really speaking to your target audience?
Panel Provided & Facilitated By: Emma Worrollo, Managing Director, The Pineapple Lounge

ENGAGING KIDS ON SOCIAL MEDIA

10.05 Responsible Approaches To Social Media Which Reach & Resonate With Kids On Ever-Changing Channels For Increased Brand Engagement
Thomas Moreau, Global Brand Marketing Manager, Square Enix (Final Fantasy, Kingdom Hearts)

INSIDER’S VIEW: WINNING PRINCIPALS FOR ENGAGING CHILDREN & TEENS

10.25 Hear The Insight Agency Perspective On How Children Want Brands To Engage With Them & Learn From Brand Winners
Lesley Salem, Head of Razor Kids, Razor Research Ltd

10.40 Informal Networking Break & Morning Refreshments With Fellow Delegates, Kids & Parents

YOUTUBE – CASE STUDY

11.10 Harnessing Insights & User Habits To Identify, Generate & Distribute Tailored Video Content
Advice on leveraging data on how youths engage with video content in order to tailor your strategies for continued brand engagement.
Victoria Southern, Marketing Director, Kid’s Dairy Snacking GB, Kerry Foods

PARENTS INSIGHTS

11.30 Get The Green Light From Parental Gatekeepers: Secure Brand Advocacy, Increase Spend & Boost Revenue With Insight-Led Innovations & Tailored Content

PERSPECTIVE ONE: Analysing Purchasing Cycles For Kid’s Gifts Across The Year
11.30 Stephen Murfet, Head of Insight, Sky

Maxine Fox, Managing Director, iGen

PERSPECTIVE TWO
11.50 Libby Wybrow, Senior Product Manager, Ella’s Kitchen

PARENTS RESPOND DIRECTLY – LIVE Q&A

12.10 Meet the parents! Quiz our panel of mums, dads and gatekeepers directly on what attracts them to certain brands and the steps companies should be taking to earn parental trust and loyalty.
Panel Provided & Facilitated By Emma Worrollo, Managing Director, The Pineapple Lounge

12.40 Lunch & Informal Networking For Delegates, Partners & Speakers

13.10 Lunchtime Informal Peer-To-Peer Discussions:

A) Vloggers
Nicola Jenkins, Head of UK Marketing, Tomy Toys

B) TV Advertising
Gareth Turner, Senior Brand Manager, Arla Foods UK

C) Long-Term Engagement
Katy Phillips, Marketing & Communications Manager, Camp America

Nicky Byrne, Senior Marketing Coordinator, Camp America

D) Pocket Money Budgets
Sinead Byrne, Joint Head of Marketing, Smyths Toys Superstores

E) Health & Nutrition Trends

F) Snapchat

13.40 Afternoon Chair’s Opening Remarks
Nicola Jenkins, Head of UK Marketing, Tomy Toys

INFLUENCING PARENTS ON SOCIAL MEDIA – DOUBLE PERSPECTIVE

13.50 Win Parents As Fans & Influence Purchasing Decisions With Honest, Engaging Messages Across Your Social Channels

13.50 PERSPECTIVE ONE
Devia Gurjar, Head of Marketing & Audience Engagement, Girlguiding

14.10 PERSPECTIVE TWO
Peter Johnson, Marketing Director UK, South Africa & Australia, National Geographic Kids Magazine

BONUS SESSION – MOBILE ADVERTISING DONE RIGHT

14.30 Advertisers for kids brands understand their audience has shifted to mobile and in order to stay relevant they must engage kids on these devices.
Eldad Ben Tora, Co-Founder & CRO, KIDOZ

DIGITAL ADVANCES & INNOVATIONS – PANEL DISCUSSION

14.45 Tech, Tools, Tantrums & Trends: The Latest Learnings, Insights & Updates On Being Down With The Kids & Staying Ahead Of The Digital Curve

Becky Hewitt, Communications Director, Girlguiding
Soraya Thompson, English Regional Digital Marketing Manager, Europe, British Council

Petra Green, Marketing Director – Data, Digital & Systems, Bloomsbury Publishing Plc

WHY CLANGERS VALUE KINDNESS

15.10 Sherbert Research And Coolabi Recently Worked Together To Find Out From Pre-Schoolers And Mums What They Thought About The New And Award Winning Clangers
Nicki Karet, Managing Director, Sherbert Research
Naomi Dare, Head of Digital, Coolabi

GLOBAL BRAND CULTURE

15.25 Insights & Advice Into How Brands Can Drive Brand Growth & Remain Relevant To Kids Through Insight-Led Innovations & Strategic Culture Building
Ash Tailor, Global Brand Director, Fruit Shoot, Britvic PLC

15.45 Informal Networking Break & Afternoon Refreshments

RESPONSIBLE DIGITAL ENGAGEMENT – GET INTERACTIVE

16.15 Safety First! Spearheading A Compliant Digital Strategy Which Avoids Pitfalls, Generates Engagement & Ultimately Safeguards Kids
Anne-Lise Johnsen, Youth Marketing, Arsenal Football Club

ENGAGEMENT & CONTENT – KEYNOTES

16.35 Establish Your Brand As A Family Favourite With Stand-Out Channel Strategies & Engaging Content

16.35 PERSPECTIVE ONE
James Bridgeman, Social Media Editor, BBC Children’s, BBC

16.55 PERSPECTIVE TWO
Angie Tutt, Brand Director, UK/IRE, The LEGO Company

CHANNELS & CONVERSIONS

17.15 Measuring The Impact Of Multiple Engagement Channels To Develop A Greater Understanding Of Your Audience & Inform Future Strategy & Spend
Ellen Stuart, Marketing Manager, Museum of London

17.35 Chairman’s Closing Remarks

17.40 Official Close Of Conference

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Engaging Kids & Marketing To Parents Conference, please email info@kidsandparentsconference.com.