On Trend Social Strategies, Insight-Led Content & Conversion-Boosting Marketing To Engage Kids & Win Over Parents: Trend-Led Insights To Create A Buzz With Kids, Win Over Parents & Boost Brand Success With Engaging, Responsible Content & Optimised Social, Video, Digital & Technology Channel Strategies
A One-Day, Industry-Led Conference & Networking Event, 16th May 2019, Museum of London, Docklands
Master The Latest Family Insights To Push Your Brand Ahead Of Evolving Trends With Stand Out Content, Engaging Messages & Innovative Campaigns Across Both Traditional & Digital Channels:
- Get Inside The Mindset Of Kids: Understand what’s cool for kids to align your marketing strategies for maximum engagement
- On Track For Parental Approval? Explore what parents want for their kids to create brands that appeal to kids, mums and dads alike
- Speak To Every Family! Guarantee brand cut through and reach by ensuring you know how to target and engage the whole family
- Impress Kids On Social Media - Compliantly! The best platforms on social media to grab kids’ attention time after time with exciting and compliant content
- Resonate With Parents On Social Media: Create long-term brand advocates by reaching out to parents on social with insight-led content
- Changing Media Consumption: Is TV still relevant? Keep your marketing strategy relevant and understand the best ways to engage with video content
- Responsible & Safe Digital Engagement: Stay ahead of the latest rules and regulations to safeguard kids and build parental trust for a successful brand!
- Ultimate Conversions For All Channels! Determine the effectiveness of your channel spend for relevant, targeted communications across all channels
- Keep Up With The Kids! Get above and beyond the latest digital advances and innovations to push your brand to the next technological level
- Create Stand-Out, Trend-Led Content: Keep your messages fresh and insight-driven to create a buzz, boost ROI and get families buying from your brand
PLUS! This Engaging Kids & Marketing To Parents Conference Also Features:
- 26 Market-Leading Kids & Parents Brands Speaking In Just 1 Day Including Toy Manufacturers, Food & Drink, Broadcasters, Charities, Publishers & Many More
- Live Q&A With Frank Feedback: Kids Speak Up & Parents’ Honest Opinions
- Family Insights Panel Featuring: LEGO, Pan Macmillan, Aunt Bessie's, Culture Mile, Decathlon & Kerry Foods
- 6 Facilitated Peer-To-Peer Discussions: Teens, Gender, Responsible Marketing To Parents, Top Marketing Mistakes 13-16, Influencers & Partnerships
- Senior-Level Networking
- Interactive Voting
- Open Q&A
Kids Trends & Insights • Parents Trends & Insights • Kids Insights Q&A • Family Trends & Insights • Engaging Kids On Social Media • Resonate With Parents On Social Media • Parents Panel • Video Case Study • Responsible Digital Engagement • Channels & Conversions • Advancing Audience Segmentation • Digital Advances & Innovations • Engaging Content
Packed full of information about a very important/unique audience
On Trend Social Strategies, Insight-Led Content & Conversion-Boosting Marketing To Engage Kids & Win Over Parents: Trend-Led Insights To Create A Buzz With Kids, Win Over Parents & Boost Brand Success With Engaging, Responsible Content & Optimised Social, Video, Digital & Technology Channel Strategies
A One-Day, Industry-Led Conference & Networking Event, 16th May 2019, Museum of London, Docklands
08:30 Registration, Morning Coffee & Objective Setting
09:00 GIC Welcome & Morning Chair’s Opening Remarks
Florence Symington, Head of Marketing, Eureka! The National Children’s Museum
KIDS TRENDS & INSIGHTS
09.15 Kids Engage With Campaigns To Produce Fantastic Advertising Which Appeals, Excites & Ultimately Sells
Helenor Gilmour, Director of Insight, Beano Studios
PARENTS TRENDS & INSIGHTS
09.35 Get Parents Bought In (& Buying!) With Parent-Led Communications & Insight-Based Marketing To Boost & Maintain Sales
KIDS SPEAK UP - KIDS Q&A
09.55 Honesty is the best policy! Find out if you’re being heard by kids from our fair and square panel of schoolchildren and make sure you’re getting it right!
10.25 Morning Refreshment Break With Informal Networking
FAMILY TRENDS & INSIGHTS
10.55 Get The Thumbs Up From Kids, Parents & Grandparents Alike To Ensure Your Brand Speaks To The Whole Family For Ultimate Brand Cut-Through & Long-Term Loyalty
Marius Lang, Head of Marketing UK Ireland, LEGO
Anna Bond, Sales & Brand Director, Pan Macmillan
Jamie Reece, Senior Marketing Manager, Culture Mile
Dawn Spencer, Marketing & Category Director, Kerry Foods
Catherine McLaughlin, Strategic Lead, Sport England
Marianne McGoldrick, Sales & Marketing Director, Legoland Windsor Resort at Merlin Entertainments
Lynne Barcoe, MD, The Family Panel
ENGAGING KIDS ON SOCIAL MEDIA
11.25 Reach Kids On Social Media By Perfecting Your Channel Mix With Insights Into Creating Captivating Yet Responsible Messages
Marnie Winter-Burke, Senior Digital Marketing Officer For Childline, Childline
11.45 The White Space: The Untapped Potential of Schools in the Media Mix
- Children’s media increasingly fragmented, noisy, and hazardous
- Brand communication in schools has distinctive advantages
- In-school communications is self-regulated
- A number of routes into schools (case studies)
Winton Rossiter, Managing Director, JazzyMedia In-School
RESONATE WITH PARENTS ON SOCIAL MEDIA - DOUBLE PERSPECTIVE
12.00 Get Parents On Board With Your Brand Through Effective Communication Which Drives Social Media Engagement & Brand Success
12.00 Perspective One: Emilie Stephenson, Head of Brand, innocent drinks
12.20 Perspective Two: Nicola Jenkins, Head of UKI Marketing, Tomy
PARENTS Q&A
12.40 Honest Opinions From Parents Directly
Are you really ticking parents’ boxes? Get the full details from our panel of Mums, Dads and parental gatekeepers on how they feel about your brand message and what they look for in a brand to decide if it’s right for their family.
13.10 Lunch & Informal Networking For Speakers, Delegates & Partners
13.40 Informal Peer-To-Peer Discussions
A) Teen Audiences: Jamie Dodds, Head of Marketing BBC Children’s, BBC
B) Influencers: Chris Lock, European Marketing Director, The Collective UK
C) Gender Stereotypes: Samantha Haycock, Head of Brand, 20th Century Fox Home Entertainment
D) Responsible Marketing To Parents: Nadine Hellmann, CEO & Founder, Little Tummy
E) Brand Partnerships: Joanna Pacey, Marketing Manager, Bookabees
F) Top Mistakes To Avoid When Marketing To 13-16s: Daniel Rossall Valentine, Head of Campaign, Royal Academy of Engineering
G) Experimental Marketing Campaigns For Families: Jon Fish, Group Partnerships Director, Merlin Entertainments
14.10 Afternoon Chairs’ Opening Remarks
Paul Simmons, Head of Marketing, Marwell Wildlife
MEDIA CONSUMPTION
14.15 What’s The Future Of Video? Keeping Your Marketing Strategy Relevant To The Changing Media Landscape For Exciting & Effective Content
14.35 Details To Be Announced.
Ruth Clement, Insight Director, Consumer Fluent
RESPONSIBLE DIGITAL ENGAGEMENT
14.50 Ensure You’re Up-To-Date On The Latest Rules & Regulations To Safeguard Kids & Build Parental Trust Whilst Still Generating Fantastic Content For Optimal Engagement
CHANNELS & CONVERSIONS
15.05 Optimise Your Channel Mix By Understanding Your Audience To Ensure Campaigns Reach Children & Parents Alike For Greater ROI & Conversions
David Lawlor, Brand Manager UK & Ireland, WaterWipes (Irish Breeze)
15.30 Afternoon Refreshment Break With Informal Networking
ADVANCING AUDIENCE SEGMENTATION
15.55 Ella’s Kitchen present on their ‘outside-the-box’ approach to audience segmentation, correlating behaviours with attitudes to create personas and ultimately develop growth platforms to target from.
Michelle Green, Group Product Manager, Ella’s Kitchen
DIGITAL & TECH ADVANCES & INNOVATIONS
16.15 Times Are Changing! Keep Up With The Kids & Discover How To Use New Technologies & Innovations To Go Beyond The Latest Trends
Joshua Davidson, Co-Founder & Managing Director, Night Zookeeper
HARPERCOLLINS CASE STUDY
16.30 Gain insight into how HarperCollins has engaged children and parents alike by generating innovative campaigns which successfully target this duel market audience.
HarperCollins Children’s Books Brand Strategy Director presents on how to successfully market heritage brands to a cross generational audience. The session will consider how to ensure relevance to contemporary families whilst maintaining classic status, what makes a heritage brand evergreen and how to leverage your content across multiple touch points and channels to engage your audience.
Alison Ruane, Brand Strategy Director, HarperCollins
ENGAGING CONTENT - DOUBLE PERSPECTIVE
16.50 Create Stand-Out Content To Win Fans & Boost Brand Success By Maintaining An Authentic & Entertaining Presence Across Digital & Traditional Channels
16.50 Perspective One: Hannah Rowlands, Marketing & Digital Manager, Sanrio
17.10 Perspective Two: Annalisa Fanali, Senior Brand Manager Captain Bird's Eye Portfolio, Birds Eye Ltd
17.30 Chair’s Closing Remarks & Official Close Of Conference
Can You Help Brands Better Engage Kids & Market To Parents? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@kidsandparentsconference.com
Book An Exhibition Stand & 2 Delegate Passes For Only £2,499. Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.
PLUS! Have you seen our sister event; The Influencer Marketing Day on 14th May in London? Hear from leading speakers including Sky, Trainline, Photobox, Jagex Games Studio, Visit Britain, Hive and more as they unveil winning strategies to engage your target audience with eye-catching, authentic and effective influencer marketing campaigns. Download the brochure here for more information.
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