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Group Discounts Available! Don't Miss 24 Kids Brands Reveal Their New Kids Marketing Strategies For A New Reality | Engage Kids & Win Over Parents With Trend-Led Insights

24 Top Kids & Parents Brands Share Hot Trends & Insights & Inspiring Marketing Campaigns To Engage Kids & Parents: Hit The Mark With Kids & Win Over Parents With Insight-Led, On-Trend, Engaging & Responsible & Compliant Social Media, Digital, Tech, Content & Multi-Channel Marketing Strategies To Boost Conversions & Create Family-Favourite Brands. @KidParentConf 

The 5th Annual, One-Day Conference & Virtual Event, 3rd February 2021, Virtually. Download The Agenda Here. Already Attending? Find out more about our virtual platform here.

24 Top Kids & Parents Brands Share Hot Trends & Insights & Inspiring Marketing Campaigns To Engage Kids & Parents: Hit The Mark With Kids & Win Over Parents With Insight-Led, On-Trend, Engaging & Responsible & Compliant Social Media, Digital, Tech, Content & Multi-Channel Marketing Strategies To Boost Conversions & Create Family-Favourite Brands. The 5th Annual, One-Day Conference & Networking Event, 3rd February 2021 Virtually. Download The Agenda Here. 

Kids Marketing Professionals Discuss The Latest Kids, Parents & Family Insights To Get To The Top Of Children’s Wish Lists With Responsible & Engaging Social Media Strategies, Messages That Resonate With Parents, Exciting Content Across Traditional & Digital Channels & New Tech Innovations

  1. What Makes Kids Tick? Unlock new kids’ trends and insights and anticipate the next craze for talk-of-the-playground products and experiences
  2. Resonate With Parents & Gatekeepers: Understand parents’ expectations and purchasing drivers for brands that remain at the top of their go-to list
  3. Exciting & Responsible Social Media Strategies For Children: Get kids’ attention with engaging, age-appropriate messages on the hottest social media platforms
  4. Strike The Right Note With Parents On Social Media: Create insight-led, targeted social media content that appeals to 5 parents and produces long-term brand advocates
  5. Safeguard Kids & Build Parental Trust: Ensure your communications are ethical and compliant with the latest regulations
  6. Appeal To Every Family: Create exciting communications that engage different demographics and reach the whole family
  7. Future-Proof Your Channel Strategies: Effective and profitable multi-channel campaigns that reach and resonate authentically
  8. Stay Ahead Of Digital Advances & Tech Innovations: From Apps To Devices, what new technology should you invest in to engage kids?
  9. Create A Buzz With Exciting Content! Craft stand-out, exciting and conversion-boosting content for increased brand engagement and boosted ROI

Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels

Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees

Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time

Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience

Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly

Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one

Go Virtual - It’s Easy! All you need is good internet access and a password which we will provide. No need to download any specific software or apps. Presentations and panels are live, and you can type in questions, take part in live polling and also comment on the social feed. For any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with attendees. Sessions will be recorded and will be available as on-demand content after the event.

The Engaging Kids & Marketing To Parents Conference At A Glance

Senior Brand

Advanced Topic

Satisfaction Rate
At 2019 Event

Annual, Market-Leading Event

Inspiring, Exciting

Why Attend Europe's ONLY Engaging Kids & Marketing To Parents Conference?

  • 24 Top Kids & Parents Brands Speaking In 1 Day
  • 100% Satisfaction Rating 2019 Event
  • Quiz The Kids! Our Panel Of School Children Take To The Stage
  • Hear From The Parents Themselves! Discover What They Really Want From Their Children
  • Written By Brands, For Brands
  • 7 Informal Breakout Discussions: A) Sustainability B) Kids Food & Drink Trends C) Attractions & Days Out D) Engaging Schools E) Millennial Parents F) Healthy Food Choices G) Factual Content & Engagement

The 5th Annual, One-Day Conference & Virtual Event, 3rd February 2021, Virtually. Download The Agenda Here. @KidParentConf 

24 Senior Brand Speakers In 1 Inspirational Day: Kids Trends & Insights • Quiz The Kids Q&A • Parents Trends • Family Trends & Insights • Engaging Kids On Social Media • Resonate With Parents On Social Media • Parents’ Honest Opinions Q&A • Ethical & Compliant Communications • Channel Strategies • Digital & Tech Innovations • Content & Branding • Content

100% Delegate Satisfaction Rating At 2019 Event! Hear What Previous Conference Attendees Think:

"Lots of great speakers and relevant content."


"Really great conference, the best I’ve been to. I came away with so many ideas."


"A jam-packed day of interesting speakers with thought-provoking insights."


Can You Help Brands Better Engage Kids & Market To Parents? For more information on how speak, exhibit or arrange one-to-one meetings at this market-leading conference, please call +44 (0) 20 3479 2299 or email

Hot Trends & Insights & Inspiring Marketing Campaigns To Engage Kids & Parents: Hit The Mark With Kids & Win Over Parents With Insight-Led, On-Trend, Engaging & Responsible & Compliant Social Media, Digital, Tech, Content & Multi-Channel Marketing To Strategies To Boost Conversions & Create Family-Favourite Brands

Please See Below For The Engaging Kids & Marketing To Parents Conference Programme Outline. For The Full Agenda, Click Here >>

08.30 Login & Explore The Virtual Platform

09.00 Chair’s Opening Remarks
Nancy Twynam, UK Marketing & Brand Director, BBC Studios

Kids' Trends & Insights

09.10 What Do Kids Really Want? Understand Kids’ Trends & Insights To Ignite Your Campaigns, Remain Relevant, Add Excitement & Ultimately Put Your Brand On Top Of The Wishlist

Christine Phillips, Director of Marketing & Communications, The Children's Society

Responsible Marketing To Kids

09.35 Live Q&A With Cadbury Discussing Ethical & Responsible Marketing To Kids

Claire Low, Marketing Activation Director, Cadbury

Kids On Social Media Today

10.00 Children & Social Media: Risks & Rewards 

Helenor Gilmour, Director of Insight, Beano Studios

Pete Maginn, Director of Insight, Beano Studios

10.25 Morning Break With Informal Networking

The Fandom Economy

10.55 The Fandom Economy: Support your fans, so they support you.

  • Whilst fandom has always been a huge driving force behind long-term engagement as well as commercial success, D2C platforms are allowing unprecedented levels of connection and participation to the fans.
  • Can fandom be nurtured, and what are the strategies to do that? What is the value and ROI in doing so?
  • What are the trends in the fandom economy, and how do they apply to children and families? And what does BTS have to do with it all?!
  • We’ll present the KI Fandom Model, which offers support on multiple levels to those brands seeking to understand how to create fans.

Gary Pope, CEO, Co-Founder, Kids Industries

Kids Unravel The Secrets!

11.10 Hear From Our Panel Of Schoolchildren To Get The Latest Gossip & See If Your Brand Is Keeping Up To Date With The Latest Trends!

Family Trends & Insights - Q&A Panel

11.40 Get Smiles All Round From Kids, Parents & Grandparents Alike By Harnessing Family Trends To Ensure Your Brand Is Appealing To All Generations, Guaranteeing Long-Term Loyalty

Michael Swaisland, Head of Insights EMEA, Mattel Inc

Will Speer, Head of Magic Star, Sony Music Entertainment

John Collins, Commercial Brand & Licensing Development Director, Harper Collins Children’s Books

Gemma Sherrington, Executive Director of Fundraising & Marketing, Save The Children UK

Daniel Mills, Head Of Autumn Children’s Publishing, Bonnier Books

Education... Education

12.10 Going Where The Kids Go

Winton Rossiter, Managing Director, Jazzy Media

12.25 Lunch Break

Informal Peer-To-Peer Discussions


A) Factual Content & Engagement

Daniel Mills, Head of Autumn Children's Publishing, Bonnier Books

B) Engaging Schools

Sarah Lough, Children's Marketing Manager, Faber & Faber

C) Healthy Food Trends

Richard Lakeman, Head of Sales & Marketing, Born Tasty

D) Millennial Parents

Nicola Jenkins, Head of Marketing, Global Brands, TOMY

13.25 Chair's Afternoon Opening Remarks

Florence Symington, Head of Marketing, Eureka! The National Children's Museum

Parents On Social Media

13.35 Win Parents Over On Social Media With Savvy Strategies Which Target Different Demographics, Harness Influencer Marketing & Deliver Engagement & Sales-Boosting Content

Kristina Stephens, Project Manager - Behaviour Change, NSPCC

Stephen Nutt, Head of Strategic Projects & Communications (Partnerships), NSPCC


The Pineapple Lounge - Play Will Save Us All!

14.00 Play Will Save Us All!

How staying playful in a pandemic has put play back at the heart of family life.

Emma Worrollo, Founder, Pineapple Lounge

Parents Trends & Insights

14.15 Open The Gate For The Gatekeeper! Insights Into Parents & Parenting Today To Understand Purchasing Drivers, Trust & Expectations & Propel Brand Awareness, Engagement & Sales

Sarah Koppens, Marketing Director, Birds Eye, Goodfellas & Aunt Bessies, UK


14.40 Future-Ready Channel Strategies Which Embrace Digital & Traditional Opportunities For Engaging, Profitable Comms On Every Platform

Mark Blackburn, Director of Media Management, Global Marketing Planning & Media, LEGO

15.05 Afternoon Break

The Boys Are Back In Town

15.35 The Boys Are Back In Town

In 2016 Platypus conducted in depth research which delved into the lives and stereotypes held about boys.

From over 1000 surveys and face to face interviews with boys aged 4-13, we found that boys are subject to harmful stereotypes that were restricting their beliefs and behaviours. Indirectly, the portrayal of men and the role models they were influenced by were reinforcing these stereotypes.

Four years later and a lot has happened in the world, but has this impacted on boys and girls views of themselves and of each other? Has media evolved to better meet boy’s needs to address both sides of the gender stereotype coin? What and who are most influential on forming these opinions and how much further do we need to go in balancing out the equation?

In our talk you will learn the answers to these questions and more from our latest 2021 research with 6-13 year olds.

Joanne Cliff, Managing Director, Platypus Research

Content & Branding

15.50 Create A Buzz & Generate Long-Term Brand Engagement With Stand-Out, Exciting, Sales-Boosting Content & Branding

Esra Cafer, SVP, Global Brand Management, eOne

Content Is King - Q&A Panel

16.15 Content Is King! Practical Advice & Lessons Learnt For Picture Perfect Content Which Engages Kids & Parents Alike

Jo Trigg, Director of Communications & Engagement, Royal Academy of Engineering

Esra Cafer, SVP, Global Brand Management, eOne

Marianne McGoldrick, Sales & Marketing Director Legoland Windsor Resort, Merlin Entertainments

Joshua Davidson, Co-Founder & Managing Director, Night Zookeeper

Victoria Millar,Programme Development Director, EVERFI

Jelena Stosic, Strategy Director, Kids Industries


16.45 Chair's Closing Remarks & Official Close Of Conference

Florence Symington, Head of Marketing, Eureka! The National Children's Museum

Global Insight Conferences is a rapidly-expanding and highly entrepreneurial conference company. We only employ individuals who are passionate about conferences, passionate about their personal growth and performance and passionate about being the best. Please send your CV with a covering letter to