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Don't Miss 22 Major Kids Brands Reveal Their New Kids Marketing Strategies For A New Reality! Engage Kids & Win Over Parents With The Latest, Trend-Led Insights, All In 1 Inspiring Day!

26 Top Kids & Parents Brands Share Hot Trends & Insights & Inspiring Marketing Campaigns To Engage Kids & Parents: Hit The Mark With Kids & Win Over Parents With Insight-Led, On-Trend, Engaging & Responsible & Compliant Social Media, Digital, Tech, Content & Multi-Channel Marketing Strategies To Boost Conversions & Create Family-Favourite Brands. The 5th Annual, One-Day Conference & Virtual Event, 3rd February 2021, Central London. Download The Agenda Here. @KidParentConf 

If there are Government restrictions at the time, the conference will take place online on our dedicated virtual platform.

26 Top Kids & Parents Brands Share Hot Trends & Insights & Inspiring Marketing Campaigns To Engage Kids & Parents: Hit The Mark With Kids & Win Over Parents With Insight-Led, On-Trend, Engaging & Responsible & Compliant Social Media, Digital, Tech, Content & Multi-Channel Marketing Strategies To Boost Conversions & Create Family-Favourite Brands. The 5th Annual,  One-Day Conference & Networking Event, 3rd February 2021 In Central London. Download The Agenda Here. 

Kids Marketing Professionals Discuss The Latest Kids, Parents & Family Insights To Get To The Top Of Children’s Wish Lists With Responsible & Engaging Social Media Strategies, Messages That Resonate With Parents, Exciting Content Across Traditional & Digital Channels & New Tech Innovations

  1. What Makes Kids Tick? Unlock new kids’ trends and insights and anticipate the next craze for talk-of-the-playground products and experiences
  2. Resonate With Parents & Gatekeepers: Understand parents’ expectations and purchasing drivers for brands that remain at the top of their go-to list
  3. Exciting & Responsible Social Media Strategies For Children: Get kids’ attention with engaging, age-appropriate messages on the hottest social media platforms
  4. Strike The Right Note With Parents On Social Media: Create insight-led, targeted social media content that appeals to 5 parents and produces long-term brand advocates
  5. Safeguard Kids & Build Parental Trust: Ensure your communications are ethical and compliant with the latest regulations
  6. Appeal To Every Family: Create exciting communications that engage different demographics and reach the whole family
  7. Future-Proof Your Channel Strategies: Effective and profitable multi-channel campaigns that reach and resonate authentically
  8. Stay Ahead Of Digital Advances & Tech Innovations: From Apps To Devices, what new technology should you invest in to engage kids?
  9. Create A Buzz With Exciting Content! Craft stand-out, exciting and conversion-boosting content for increased brand engagement and boosted ROI

The Engaging Kids & Marketing To Parents Conference At A Glance

Senior Brand

Advanced Topic

Satisfaction Rate
At 2019 Event

Annual, Market-Leading Event

Inspiring, Exciting

Why Attend Europe's ONLY Engaging Kids & Marketing To Parents Conference?

  • 26 Top Kids & Parents Brands Speaking In 1 Day
  • 100% Satisfaction Rating 2019 Event
  • Quiz The Kids! Our Panel Of School Children Take To The Stage
  • Hear From The Parents Themselves! Discover What They Really Want From Their Children
  • Written By Brands, For Brands
  • 7 Informal Breakout Discussions: A) Sustainability B) Kids Food & Drink Trends C) Attractions & Days Out D) Engaging Schools E) Millennial Parents F) Healthy Food Choices G) Factual Content & Engagement

26 Senior Brand Speakers In 1 Inspirational Day: Kids Trends & Insights • Quiz The Kids Q&A • Parents Trends • Family Trends & Insights • Engaging Kids On Social Media • Resonate With Parents On Social Media • Parents’ Honest Opinions Q&A • Ethical & Compliant Communications • Channel Strategies • Digital & Tech Innovations • Content & Branding • Content

100% Delegate Satisfaction Rating At 2019 Event! Hear What Previous Conference Attendees Think:

"Lots of great speakers and relevant content."


"Really great conference, the best I’ve been to. I came away with so many ideas."


"A jam-packed day of interesting speakers with thought-provoking insights."


Can You Help Brands Better Engage Kids & Market To Parents? For more information on how speak, exhibit or arrange one-to-one meetings at this market-leading conference, please call +44 (0) 20 3479 2299 or email

Book an exhibition stand and two delegate passes for just £1,849+VAT (SAVE £650). Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

Hot Trends & Insights & Inspiring Marketing Campaigns To Engage Kids & Parents: Hit The Mark With Kids & Win Over Parents With Insight-Led, On-Trend, Engaging & Responsible & Compliant Social Media, Digital, Tech, Content & Multi-Channel Marketing To Strategies To Boost Conversions & Create Family-Favourite Brands

Please See Below For The Engaging Kids & Marketing To Parents Conference Programme Outline. For The Full Agenda, Click Here >>

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome & Chair’s Opening Remarks
Nancy Twynam, UK Marketing & Brand Director, BBC Studios

Kids' Trends & Insights - Double Perspective

09.10 What Do Kids Really Want? Understand Kids’ Trends & Insights To Ignite Your Campaigns, Remain Relevant, Add Excitement & Ultimately Put Your Brand On Top Of The Wishlist

09.10 Perspective One
Claire Low, Marketing Activation Director, Cadbury

09.30 Perspective Two
Christine Phillips, Director of Marketing & Communications, The Children's Society

Kids Unravel The Secrets!

09.50 Hear From Our Panel Of Schoolchildren To Get The Latest Gossip & See If Your Brand Is Keeping Up To Date With The Latest Trends!

Panel Provided & Facilitated By The Insights People

10.20 Morning Refreshment Break With Informal Networking

Engage With Gen Z

10.50 Kids Taking Control Of Content: The Redefinition Of The Term “Audience"

Jonathan Watson, CPO, Kids Insights (part of The Insights People)

Sarah Riding, Trends & Research Director, Kids Insights (part of The Insights People)

Parents Trends & Insights

11.05 Open The Gate For The Gatekeeper! Insights Into Parents & Parenting Today To Understand Purchasing Drivers, Trust & Expectations & Propel Brand Awareness, Engagement & Sales

Speaker to be announced.

Family Trends & Insights - Q&A Panel

11.25 Get Smiles All Round From Kids, Parents & Grandparents Alike By Harnessing Family Trends To Ensure Your Brand Is Appealing To All Generations, Guaranteeing Long-Term Loyalty

Michael Swaisland, Head of Insights EMEA, Mattel Inc


Will Speer, Head of Magic Star, Sony Music Entertainment

Hayley Woodward, Head of Global Marketing, Rubik’s

John Collins, Commercial Brand & Licensing Development Director, Harper Collins Children’s Books

Vicky Morley, Creative & Marketing Director, Cosatto

Gemma Sherrington, Executive Director of Fundraising & Marketing, Save The Children UK

Daniel Mills, Head Of Autumn Children’s Publishing, Bonnier Books

Education... Education

11.55 Going Where The Kids Go

Winton Rossiter, Managing Director, Jazzy Media

Kids On Social Media Today

12.10 Children & Social Media: Risks & Rewards – Case Study & Report From Ofcom’

Luca Antilli, Head of Media Literacy Research, Ofcom

12.30 Lunch & Informal Networking For Speakers, Delegates & Partners

Informal Peer-To-Peer Discussions

A) Millennial Parents

Nicola Jenkins, Head of Marketing, Global Brands, TOMY

B) Attractions & Days Out

Alison Fraser, Head of Marketing, Science Museum

C) Sustainability

D) Factual Content & Engagement

Daniel Mills, Head of Autumn Children's Publishing, Bonnier Books

E) Engaging Schools

Sarah Lough, Children's Marketing Manager, Faber & Faber

F) Kids Food & Drinks Trends

G) Healthy Food Trends

Richard Lakeman, Head of Sales & Marketing, Born Tasty

13.30 Chair’s Afternoon Opening Remarks

Nancy Twynam, UK Marketing & Brand Director, BBC Studios

Parents On Social Media

13.35 Win Parents Over On Social Media With Savvy Strategies Which Target Different Demographics, Harness Influencer Marketing & Deliver Engagement & Sales-Boosting Content

Kristina Stephens, Project Manager - Behaviour Change, NSPCC

Stephen Nutt, Head of Strategic Projects & Communications (Partnerships), NSPCC

Trends For 2021: Definitely, Maybe & Not A Chance

The world has changed beyond recognition and the family unit is at the epicentre of this change. Each year Kids Industries undertakes an annual trends report looking forward to the things that are going to take centre stage in the year ahead and we’ll be sharing the 21/22 edition for the first time at the conference. It’s an immersive exploration of family life and how the changing world is impacting their consumption of products, brands and experiences.

We’ll share primary qual and quantitative research considered analysis and our predictions that are going to make 2021/22 unlike any year ever.

Gary Pope, CEO, Co-Founder, Kids Industries

Parents Talk Back! Live Q&A

13.55 Is Your Brand’s Message Really Reaching Parents? Understand From Our Panel Of Mums, Dads And Guardians On What They Really Want For Their Children And How They Decide Whether Your Brand Is The Best!


Ethical & Compliant Kids Comms

14.25 Ensure You Are Up To Date With The Latest Regulations For Compliant Communications Which Safeguard Kids & Build Parental Trust

Jo Redfern, Brand Manager, BBC Children’s & Education

14.45 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email

15.15 Afternoon Refreshment Break With Informal Networking


15.45 Future-Ready Channel Strategies Which Embrace Digital & Traditional Opportunities For Engaging, Profitable Comms On Every Platform

Mark Blackburn, Director of Media Management, Global Marketing Planning & Media, LEGO

Digital Advances

16.05 Succeed In The Online World With Fit-For-Future Digital Strategies & New Tech Adoption Which Excites Kids

Naomi Dare, Director of Digital, Coolabi Group

Content & Branding

16.25 Create A Buzz & Generate Long-Term Brand Engagement With Stand-Out, Exciting, Sales-Boosting Content & Branding

Esra Cafer, SVP, Global Brand Management, eOne

Content Is King - Q&A Panel

16.45 Content Is King! Practical Advice & Lessons Learnt For Picture Perfect Content Which Engages Kids & Parents Alike

Jo Trigg, Director of Communications & Engagement, Royal Academy of Engineering

Esra Cafer, SVP, Global Brand Management, eOne

Georgina Lewis, Head of Marketing, FA

Marianne McGoldrick, Sales & Marketing Director Legoland Windsor Resort, Merlin Entertainments

17.10 Chair’s Closing Remarks & Official Close Of Conference

33 Food & Drink Brands In One Day Reveal Unstoppable Food & Drink Trends & Innovations For Best-Selling Products & Attention-Grabbing Marketing: Capitalise On Critical Vegan, Plant-Based, Health, Sustainability, Convenience & Retail Trends For Captivating Products That Excite Shoppers With The Latest Flavours, Ingredients & International Cuisines, On-Trend Packaging, Profitable NPD Strategies & Engaging Marketing Campaigns

A One-Day, Brand-Led Conference & Networking Event, 14th January 2021, London.