Don't Miss 22 Major Kids Brands Reveal Their New Kids Marketing Strategies For A New Reality! Engage Kids & Win Over Parents With The Latest, Trend-Led Insights, All In 1 Inspiring Day!
26 Top Kids & Parents Brands Share Hot Trends & Insights & Inspiring Marketing Campaigns To Engage Kids & Parents: Hit The Mark With Kids & Win Over Parents With Insight-Led, On-Trend, Engaging & Responsible & Compliant Social Media, Digital, Tech, Content & Multi-Channel Marketing Strategies To Boost Conversions & Create Family-Favourite Brands. The 5th Annual, One-Day Conference & Virtual Event, 3rd February 2021, Central London. Download The Agenda Here. @KidParentConf
If there are Government restrictions at the time, the conference will take place online on our dedicated virtual platform.
26 Top Kids & Parents Brands Share Hot Trends & Insights & Inspiring Marketing Campaigns To Engage Kids & Parents: Hit The Mark With Kids & Win Over Parents With Insight-Led, On-Trend, Engaging & Responsible & Compliant Social Media, Digital, Tech, Content & Multi-Channel Marketing Strategies To Boost Conversions & Create Family-Favourite Brands. The 5th Annual, One-Day Conference & Networking Event, 3rd February 2021 In Central London. Download The Agenda Here.
Kids Marketing Professionals Discuss The Latest Kids, Parents & Family Insights To Get To The Top Of Children’s Wish Lists With Responsible & Engaging Social Media Strategies, Messages That Resonate With Parents, Exciting Content Across Traditional & Digital Channels & New Tech Innovations
- What Makes Kids Tick? Unlock new kids’ trends and insights and anticipate the next craze for talk-of-the-playground products and experiences
- Resonate With Parents & Gatekeepers: Understand parents’ expectations and purchasing drivers for brands that remain at the top of their go-to list
- Exciting & Responsible Social Media Strategies For Children: Get kids’ attention with engaging, age-appropriate messages on the hottest social media platforms
- Strike The Right Note With Parents On Social Media: Create insight-led, targeted social media content that appeals to 5 parents and produces long-term brand advocates
- Safeguard Kids & Build Parental Trust: Ensure your communications are ethical and compliant with the latest regulations
- Appeal To Every Family: Create exciting communications that engage different demographics and reach the whole family
- Future-Proof Your Channel Strategies: Effective and profitable multi-channel campaigns that reach and resonate authentically
- Stay Ahead Of Digital Advances & Tech Innovations: From Apps To Devices, what new technology should you invest in to engage kids?
- Create A Buzz With Exciting Content! Craft stand-out, exciting and conversion-boosting content for increased brand engagement and boosted ROI
The Engaging Kids & Marketing To Parents Conference At A Glance
24
Senior Brand
Speakers
10
Advanced Topic
Streams
100%
Satisfaction Rate
At 2019 Event
5th
Annual, Market-Leading Event
1
Inspiring, Exciting
Day
Why Attend Europe's ONLY Engaging Kids & Marketing To Parents Conference?
- 26 Top Kids & Parents Brands Speaking In 1 Day
- 100% Satisfaction Rating 2019 Event
- Quiz The Kids! Our Panel Of School Children Take To The Stage
- Hear From The Parents Themselves! Discover What They Really Want From Their Children
- Written By Brands, For Brands
- 7 Informal Breakout Discussions: A) Sustainability B) Kids Food & Drink Trends C) Attractions & Days Out D) Engaging Schools E) Millennial Parents F) Healthy Food Choices G) Factual Content & Engagement
26 Senior Brand Speakers In 1 Inspirational Day: Kids Trends & Insights • Quiz The Kids Q&A • Parents Trends • Family Trends & Insights • Engaging Kids On Social Media • Resonate With Parents On Social Media • Parents’ Honest Opinions Q&A • Ethical & Compliant Communications • Channel Strategies • Digital & Tech Innovations • Content & Branding • Content
100% Delegate Satisfaction Rating At 2019 Event! Hear What Previous Conference Attendees Think:
"Lots of great speakers and relevant content."
"Really great conference, the best I’ve been to. I came away with so many ideas."
"A jam-packed day of interesting speakers with thought-provoking insights."
Can You Help Brands Better Engage Kids & Market To Parents? For more information on how speak, exhibit or arrange one-to-one meetings at this market-leading conference, please call +44 (0) 20 3479 2299 or email partner@kidsandparentsconference.com
Book an exhibition stand and two delegate passes for just £1,849+VAT (SAVE £650). Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.
Hot Trends & Insights & Inspiring Marketing Campaigns To Engage Kids & Parents: Hit The Mark With Kids & Win Over Parents With Insight-Led, On-Trend, Engaging & Responsible & Compliant Social Media, Digital, Tech, Content & Multi-Channel Marketing To Strategies To Boost Conversions & Create Family-Favourite Brands
Please See Below For The Engaging Kids & Marketing To Parents Conference Programme Outline. For The Full Agenda, Click Here >>
08.30 Registration, Morning Coffee & Objective Setting
09.00 GIC Welcome & Chair’s Opening Remarks
Nancy Twynam, UK Marketing & Brand Director, BBC Studios
Kids' Trends & Insights - Double Perspective
09.10 What Do Kids Really Want? Understand Kids’ Trends & Insights To Ignite Your Campaigns, Remain Relevant, Add Excitement & Ultimately Put Your Brand On Top Of The Wishlist
09.10 Perspective One
Claire Low, Marketing Activation Director, Cadbury
09.30 Perspective Two
Christine Phillips, Director of Marketing & Communications, The Children's Society
Kids Unravel The Secrets!
09.50 Hear From Our Panel Of Schoolchildren To Get The Latest Gossip & See If Your Brand Is Keeping Up To Date With The Latest Trends!
Panel Provided & Facilitated By The Insights People
10.20 Morning Refreshment Break With Informal Networking
Engage With Gen Z
10.50 Kids Taking Control Of Content: The Redefinition Of The Term “Audience"
Jonathan Watson, CPO, Kids Insights (part of The Insights People)
Sarah Riding, Trends & Research Director, Kids Insights (part of The Insights People)
Parents Trends & Insights
11.05 Open The Gate For The Gatekeeper! Insights Into Parents & Parenting Today To Understand Purchasing Drivers, Trust & Expectations & Propel Brand Awareness, Engagement & Sales
Speaker to be announced.
Family Trends & Insights - Q&A Panel
11.25 Get Smiles All Round From Kids, Parents & Grandparents Alike By Harnessing Family Trends To Ensure Your Brand Is Appealing To All Generations, Guaranteeing Long-Term Loyalty
Michael Swaisland, Head of Insights EMEA, Mattel Inc
Will Speer, Head of Magic Star, Sony Music Entertainment
Hayley Woodward, Head of Global Marketing, Rubik’s
John Collins, Commercial Brand & Licensing Development Director, Harper Collins Children’s Books
Vicky Morley, Creative & Marketing Director, Cosatto
Gemma Sherrington, Executive Director of Fundraising & Marketing, Save The Children UK
Daniel Mills, Head Of Autumn Children’s Publishing, Bonnier Books
Education... Education
11.55 Going Where The Kids Go
Winton Rossiter, Managing Director, Jazzy Media
Kids On Social Media Today
12.10 Children & Social Media: Risks & Rewards – Case Study & Report From Ofcom’
Luca Antilli, Head of Media Literacy Research, Ofcom
12.30 Lunch & Informal Networking For Speakers, Delegates & Partners
Informal Peer-To-Peer Discussions
A) Millennial Parents
Nicola Jenkins, Head of Marketing, Global Brands, TOMY
B) Attractions & Days Out
Alison Fraser, Head of Marketing, Science Museum
C) Sustainability
D) Factual Content & Engagement
Daniel Mills, Head of Autumn Children's Publishing, Bonnier Books
E) Engaging Schools
Sarah Lough, Children's Marketing Manager, Faber & Faber
F) Kids Food & Drinks Trends
G) Healthy Food Trends
Richard Lakeman, Head of Sales & Marketing, Born Tasty
13.30 Chair’s Afternoon Opening Remarks
Nancy Twynam, UK Marketing & Brand Director, BBC Studios
Parents On Social Media
13.35 Win Parents Over On Social Media With Savvy Strategies Which Target Different Demographics, Harness Influencer Marketing & Deliver Engagement & Sales-Boosting Content
Kristina Stephens, Project Manager - Behaviour Change, NSPCC
Stephen Nutt, Head of Strategic Projects & Communications (Partnerships), NSPCC
Trends For 2021: Definitely, Maybe & Not A Chance
The world has changed beyond recognition and the family unit is at the epicentre of this change. Each year Kids Industries undertakes an annual trends report looking forward to the things that are going to take centre stage in the year ahead and we’ll be sharing the 21/22 edition for the first time at the conference. It’s an immersive exploration of family life and how the changing world is impacting their consumption of products, brands and experiences.
We’ll share primary qual and quantitative research considered analysis and our predictions that are going to make 2021/22 unlike any year ever.
Gary Pope, CEO, Co-Founder, Kids Industries
Parents Talk Back! Live Q&A
13.55 Is Your Brand’s Message Really Reaching Parents? Understand From Our Panel Of Mums, Dads And Guardians On What They Really Want For Their Children And How They Decide Whether Your Brand Is The Best!
Ethical & Compliant Kids Comms
14.25 Ensure You Are Up To Date With The Latest Regulations For Compliant Communications Which Safeguard Kids & Build Parental Trust
Jo Redfern, Brand Manager, BBC Children’s & Education
14.45 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@kidsandparentsconference.com.
15.15 Afternoon Refreshment Break With Informal Networking
Channels
15.45 Future-Ready Channel Strategies Which Embrace Digital & Traditional Opportunities For Engaging, Profitable Comms On Every Platform
Mark Blackburn, Director of Media Management, Global Marketing Planning & Media, LEGO
Digital Advances
16.05 Succeed In The Online World With Fit-For-Future Digital Strategies & New Tech Adoption Which Excites Kids
Naomi Dare, Director of Digital, Coolabi Group
Content & Branding
16.25 Create A Buzz & Generate Long-Term Brand Engagement With Stand-Out, Exciting, Sales-Boosting Content & Branding
Esra Cafer, SVP, Global Brand Management, eOne
Content Is King - Q&A Panel
16.45 Content Is King! Practical Advice & Lessons Learnt For Picture Perfect Content Which Engages Kids & Parents Alike
Jo Trigg, Director of Communications & Engagement, Royal Academy of Engineering
Esra Cafer, SVP, Global Brand Management, eOne
Georgina Lewis, Head of Marketing, FA
Marianne McGoldrick, Sales & Marketing Director Legoland Windsor Resort, Merlin Entertainments
17.10 Chair’s Closing Remarks & Official Close Of Conference
33 Food & Drink Brands In One Day Reveal Unstoppable Food & Drink Trends & Innovations For Best-Selling Products & Attention-Grabbing Marketing: Capitalise On Critical Vegan, Plant-Based, Health, Sustainability, Convenience & Retail Trends For Captivating Products That Excite Shoppers With The Latest Flavours, Ingredients & International Cuisines, On-Trend Packaging, Profitable NPD Strategies & Engaging Marketing Campaigns
A One-Day, Brand-Led Conference & Networking Event, 14th January 2021, London.
