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Sky, Photobox, Trainline & Many More Grace The Stage At The Influencer Marketing Conference

Reach & Engage Your Target Audience With Eye-Catching, Authentic & Effective Influencer Marketing Campaigns
A One-Day, Pre-Conference Influencer Marketing Day. 14th May 2019, Asia House, Central London.

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09.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks

09.20 Meet & Greet
Get to know your fellow delegates – what are you hoping to get out of today’s sessions? What experiences do you have working with influencers?

STAND-OUT INFLUENCER CAMPAIGN - CASE STUDY

09.40 Real-World Advice & Lessons Learned From Working With Influencers
From identifying and approaching the right influencer for your brand and audience to collaborating on the campaign concept to delivering the campaign - and measuring the impact! – share your lessons learned from working with influencers. What worked well? What didn’t? Were the results what you expected? What are the top three tips you’ve taken away from the experience?

Haley Borisoff
Senior Director, Brand Marketing, PR & Communications – EMEA
Wyndham Hotels & Resorts


GETTING THE FUNDAMENTALS RIGHT

10.10 Identifying, Approaching & Engaging Relevant Influencers For Your Brand & Audience To Maximise Success

  • Best-practice advice on identifying the right kinds of influencers to ensure the best fit with your brand and target audience
  • Navigating the complexities of building a brand-influencer partnership: from targeting and approaching influencers to price expectations, how does it work in practice? What are the essential considerations we should be making?
  • Comparing and contrasting the benefits of in-house influencer management with working with an agency: what do other companies find works best to optimise ROI?

Emma Mead
Head of Global PR & Influencer Marketing
VisitBritain/VisitEngland

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10.40 Morning Refreshment Break With Informal Networking

11.10 Bonus Session; Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@kidsandparentsconference.com

INFLUENCER TRENDS - THOUGHT-LEADERS PANEL

11.30 Explore The Latest Trends In Influencer Marketing To Drive Next-Level Results With Meaningful, Eye-Catching, Collaborative Partnerships

  • Benchmarking success: does influencer marketing have a place for every brand?
  • Exploring which audiences, products and platforms achieve the best results from influencer marketing campaigns to ensure your strategy is on point – and relevant for your business goals
  • Insights into how we can best collaborate with influencers to forge meaningful partnerships and maximise value for both sides
  • Horizon-scanning: beyond 2019, what does the future hold for brand-influencer relationships?

Layla Hatia
Influencer Marketing Manager
Sky

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Josie Madoc
Global Social Media Lead
Hive (Centrica Hive Limited)

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CREDIBILITY & AUTHENTICITY

12.00 Embedding Credibility, Authenticity & Transparency Into Influencer Marketing Strategies To Truly Engage Audiences With Honest, Value-Adding Campaigns

  • Make it believable! Building credible partnerships with relevant influencers for your brand to create honest, authentic content and campaigns to drive real ROI
  • Ensuring openness on both sides of the partnership to keep existing followers and new audiences engaged and bought-in to the brand – not turned off!
  • How can we spot the fake, bought followers to guarantee we’re targeting people with truly engaged followers for genuine reach and influence?

Nicole New
Senior Social Media Manager
Trainline

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12.30 Lunch For Delegates, Partners & Speakers

13.00 Informal Peer-To-Peer Discussions

a. Effective Influencer Selection & Approaches
b. Fake Followers Vs. Genuine Reach
c. Low-Budget Successes
d. Legality & Compliance
e. Team Structure: Who’s Responsible For Influencer Partnerships?

13.30 Co-Chairs’ Afternoon Remarks

STAND-OUT INFLUENCER CAMPAIGNS - CASE STUDY

13.45 Real-World Advice & Lessons Learned From Working With Influencers

From identifying and approaching the right influencer for your brand and audience to collaborating on the campaign concept to delivering the campaign - and measuring the impact! – share your lessons learned from working with influencers. What worked well? What didn’t? Were the results what you expected? What are the top three tips you’ve taken away from the experience?

Rachel Holdsworth
Head of Content
PhotoBox

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EFFECTIVE CONTENT

14.15 Win Audience Attention & Cultivate True, Long-Term Engagement: Hard-Hitting, Authentic & Creative Influencer Campaign Content With Measurable Impact

  • Spark real engagement and ROI with innovative, relevant, high-impact influencer content which stands out in crowded, fast-moving social media feeds
  • Behind the scenes of effective brand-influencer collaboration: who takes the lead on content and what content works best to achieve maximum value and engagement?
  • Top tips for working with influencers to create and deliver authentic, results-boosting video content

14.45 Bonus Session; Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@kidsandparentsconference.com

15.05 Afternoon Refreshment Break With Informal Networking

MEASURING IMPACT - Q&A PANEL

15.35 Driving Strategic Value With Effective Tips For Measuring & Proving The Impact & ROI Of Successful Influencer Partnerships

  • Effective techniques for measuring the impact of influencer campaigns to show campaigns are making a valuable difference and driving real returns
  • Proven strategies for demonstrating the value and ROI of influencer marketing: how can we ensure we’re making the most of new opportunities, getting a fair deal and achieving strategic goals?
  • Convincing senior stakeholders of the benefits of investing in influencer marketing: what are the key metrics to make them take notice?

STAND-OUT INFLUENCER CAMPAIGN - CASE STUDY

16.15 Real-World Advice & Lessons Learned From Working With Influencers

From identifying and approaching the right influencer for your brand and audience to collaborating on the campaign concept to delivering the campaign - and measuring the impact! – share your lessons learned from working with influencers. What worked well? What didn’t? Were the results what you expected? What are the top three tips you’ve taken away from the experience?

James Day
Head of Social Media
Jagex Games Studio


PRACTICAL TAKEAWAYS

16.45 Reflection & Breakout Group Discussions

Reflect on the day’s sessions with your peers: what are the top, practical tips and tricks you’ll be taking back to the office? Share your thoughts in your groups before the co-chairs round up the key insights from the day in this closing session.

17.00 Co-Chairs’ Closing Remarks & Official Close Of Conference