The Insights People are the leading market intelligence company, producing the most comprehensive and dynamic market intelligence available on kids, tweens, teens and parents to clients such as BBC, Disney, Finsbury Foods, Hasbro, Liverpool FC, SEGA and Warner Bros.
Their critically acclaimed Kids Insights service is based on surveying more than 1,600 different children each week across the UK, US, Germany, France, Spain and Italy. They make their data available to clients in real-time enabling their clients to view, filter and interrogate the data to their own specific needs in their award winning portal, which is updating with 600,000 data points every week. In addition their team of researchers and strategists produce insight led market intelligence reports focussing on the latest trends every 12 weeks.
They also provide significant insights into marketing to parents through their Parents Insights service. Parents Insights focusses on expecting and new parents by surveying more than 200 different expecting and new parents a week or 10,000 across the year, with clients getting access to regular reports and their award winning portal.