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Book A Virtual Pass Before 5pm Today For Just £189* | Enter Code 'KIDS189' Under ID Code When Booking Online To SAVE £410!

Trend-Led Content & Campaigns For Conversion-Boosting Marketing Strategies Which
Engage Kids & Exceed Parents’ Expectations:
Keep Pace With Evolving Kids, Parents & Family Trends & Insights As Gen Z Hands Over To Generation Alpha To Power Social Media Marketing & Agile Multi-Channel & Digital Strategies To Remain Relevant With Responsible, Cutting-Edge Content & Boost Brand & Product Success. Group Discounts Available - Send 4 For 3! 

The 6th Annual, One-Day Conference & Virtual Event, 12th October 2021, Virtually. @KidParentConf

20 Market-Leading Children’s Brands Unite To Share Hard-Won Insights Into Ever-Evolving Kids, Parents & Family Trends To Power Multi-Channel, Digital & Social Media Campaigns, Remain Relevant & Responsible With Cutting-Edge Content & Stay At The Top Of The Wishlist

  1. Up-To-The-Minute Kids Trends: Power engagement strategies with updated insights into the trends, habits and influences of Gen Z and Alpha post-pandemic
  2. Parents’ Purchasing Drivers, Preferences & Predictions! Propel brand awareness, trust and engagement with solid insights into the changes around parents’ expectations
  3. Kids’ Social Media Engagement: Responsible, age-appropriate yet interactive social media strategies which engage, inform and delight
  4. Engage, Influence & Convert Parents On Social Media: From platform strategy to influencer marketing, what are the social media strategies which are going to grab parents’ attention?
  5. Changing Family Trends & Insights: From family trips to being spoilt by Grandma, understand family dynamics today to ensure your brand speaks to all!
  6. Safeguard Kids, Build Trust: Navigate laws, guidelines and parental sentiments to set the marketing moral compass for clear strategies and compliant, safe comms
  7. Accelerated Digital Strategies Fit For Digital Natives: Succeed online with fit-for-future digital strategies and tech innovations to consistently engage kids
  8. Perfect Your Multi-Channel Marketing Mix: Refreshed channel strategies that reflect the shift to digital and deliver seamless experiences
  9. Electrify Content & Evolve Branding Strategies: Cut through content and branding which clicks with kids and parents alike

How Does The Virtual Engaging Kids & Marketing To Parents Conference Work?

Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels

Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees

Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time

Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience

Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly

Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one

Go Virtual - It’s Easy! All you need is good internet access and a password which we will provide. Presentations and panels are live, and you can type in questions, take part in live polling and also comment on the social feed. For any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with attendees. Sessions will be recorded and will be available as on-demand content after the event.

The Engaging Kids & Marketing To Parents Conference At A Glance

Senior Brand

Advanced Topic

Satisfaction Rate
At Our Last Event

Annual, Market-Leading Event

Inspiring, Exciting

Why Attend Europe's ONLY One-Day Engaging Kids & Marketing To Parents Conference?

  • 20 Top Kids & Parents Brands Speaking In 1 Day
  • 100% Satisfaction Rating At Our Last Event
  • Quiz The Kids! Our Panel Of School Children Take To The Stage
  • Hear From The Parents Themselves! Discover What They Really Want From Their Children
  • NEW! Fresh Insights As Gen Z Hands Over To Generation Alpha! 
  • Written By Brands, For Brands
  • 8 Informal Breakout Discussions: A) Mental Health B) Days Out C) Engaging Schools D) Millennial Parents E) Healthy Food F) Gender Stereotypes G) Teen Audiences H) Sustainability

100% Delegate Satisfaction Rating At Our Last Event! Hear What Previous Conference Attendees Think:

"Lots of great speakers and relevant content."

Sony Music

"Really great conference, the best I’ve been to. I came away with so many ideas."


"A jam-packed day of interesting speakers with thought-provoking insights."


20 Senior-Level Speakers From Leading Kids Brands Speaking In 1 Inspirational Day: New Kids Trends & Insights ● Changing Parents Trends & Insights ● Kids Speak Out! ● Kids On Social Media ● Parents On Social Media ● Family Trends ● Parents Live Feedback! ● Responsible Digital Engagement ● Digital Acceleration ● Multi-Channel Success ● Engaging Content & Branding

Can You Help Brands Better Engage Kids & Market To Parents? For more information on how speak, exhibit or arrange one-to-one meetings at this market-leading conference, please call +44 (0) 20 3479 2299 or email

"One of the most impressive delegate lists I've ever seen... will definitely be back next year." Splendiferous Marketing

“Strong speakers, excellent content! Well organised, great team behind the scenes.” Generation Media 

Global Insight Conferences

Trend-Led Content & Campaigns For Conversion-Boosting Marketing Strategies Which
Engage Kids & Exceed Parents’ Expectations:
Keep Pace With Evolving Kids, Parents & Family Trends & Insights As Gen Z Hands Over To Generation Alpha To Power Social Media Marketing & Agile Multi-Channel & Digital Strategies To Remain Relevant With Responsible, Cutting-Edge Content & Boost Brand & Product Success. Group Discounts Available - Send 4 For 3! 

The 6th Annual, One-Day Conference & Virtual Event, 12th October 2021, Virtually. @KidParentConf

08.50 Log In & Explore The Virtual Platform

08.55 GIC Welcome

09.00 Morning Co-Chairs’ Opening Remarks

Heather Welch, International Brand Manager, Edx Education

FAMILY TRENDS & INSIGHTS - Panel Discussion & Q&A

09.10 Understand Changes In The Family Dynamic & Ensure Your Brand Speaks To The Whole Family For Ultimate Cut Through, Engagement & Long-Term Brand Loyalty

  • No two families look the same! Ensure communications are inclusive for campaigns that land and resonate with all families
  • How have families adapted to the “new normal”, and what have you done to benefit from on these ongoing trends?
  • How can you create the right content, tone and ultimately brand, that appeals to different generations within the family?

Michael Swaisland, Head of Insights EMEA, Mattel

Samuel Davidson, Marketing Director, Night Zookeeper (Wonky Star Ltd)

Lydia Sharkey, Marketing Manager, BeWILDerwood Cheshire

Alice Flannery, Audience Insight Manager, Penguin Random House


09.40 How Are Kids Really Feeling Post-Pandemic? Harness Research Into Kids Insights, Trends & Behaviours To Inform Future Campaigns, Remain Relevant & Keep Your Brand At The Top Of The Wishlist

  • After a year of constant change in children’s lives, what does the research tell us about speaking to kids and parents in 2022? Which trends could be here to stay?
  • Based on insights, research and feedback, what are the trends and topics that matter most to kids and how can we incorporate that into future campaigns?
  • parents, friends, media… what are the biggest influences on kids today?

Nicholas Brookes, Head of Marketing, Global Publishing, Guinness World Records


10.00 Get Parents On Board With Your Brand Through Effective & Reassuring Social Media Communications Which Drive Engagement & Brand Success

  • Select the right social media platforms to advance your online engagement with parents and improve targeting based on background, children’s ages and interests
  • Explore the role of influencer marketing in reaching and engaging parents; where does and doesn’t this generate high impact?
  • Engagement, sales, likes: assess parents’ social media engagement levels and determine channel ROI to inform future strategies

Lauren Haxell, Global Social Media Director, Family Brands, eOne


10.20 Understand Changes In Parental Trends, Purchasing Drivers & Expectations Post-Covid To Propel Brand Awareness, Trust & Sales & Really Hit The Mark With Parents

  • From home schooling to social distancing, how has the pandemic affected parenting? How will these trends progress into 2022?
  • Maintain parental trust and consistently exceed expectations for long-term brand advocates - Pester power! Explore to what extent it is kids or parents who dictate the family purchases – and how can brands capitalise on this?
  • Foster brand awareness, engagement and sales with targeted content, channels and campaigns which resonate with your parent audience

Heather Welch, International Brand Manager, Edx Education

10.40 Morning Refreshment Break With Informal Networking


11.10 Craft Captivating Yet Responsible Social Media Strategies & Interactive Content To Engage With Teens & Kids On Age-Appropriate Platforms

  • From TikTok to Popjam… What’s next? Investigate the latest platforms and how to best incorporate them into your channel mix to grab kids’ attention
  • Tailor content for platform-specific and age-appropriate social media strategies which remain innovative, interactive and engaging
  • It’s no secret there’s been a rise in teen screen time and social media use during the pandemic… ensure you’re continually innovating existing social media strategies to keep up with the demand

Sinead Camps, Digital Engagement Manager, WWF-UK


11.30 Exclusive Case-Study: Guide Dogs Share How They Boosted Parent Awareness and Engagement Though A Game Changing Tech Offering

Emma Foulds, Director of Marketing & Strategy, Guide Dogs


11.50 Exploring the loyalty lifecycle: What is the cost to your brand of not engaging with kids and Young Teens?

Sam will take you through highlights of SuperAwesome's recently released loyalty and lifetime value research. She will explore the drivers to lifetime loyalty, explain how to survive the "Teen Cull Zone" before loyalty locks at age 16, and pinpoint the key moments and digital channels to safely and effectively engage with Kids and Young Teens.

Sam Clough, Strategic Insights Director, SuperAwesome


12.20 Ask Our Interactive Panel Of Schoolchildren Anything!

  • What do they really think of your brand? What is most important to them?
  • How has the last year of disruption made them feel?

12.50 Lunch & Informal Networking For Speakers, Delegates & Partners


A) Children’s Mental Health
Steve Leonard, Head of Marketing, Alder Hey Children’s Charity NHS Foundation Trust

Lisa Cooper, Director of Community & Mental Health Services, Alder Hey Children’s NHS Foundation Trust

B) Days Out
Nathan Crouch, Head of Marketing & Communications, Canterbury Cathedral

C) Sustainability
Dawn Spencer, Marketing, Innovation & Sustainability Director GB&I, Kerry Foods

13.50 Afternoon Chair’s Opening Remarks

Will Speer, Head of Magic Star, Sony Music Entertainment - Kids & Family


13.55 Quiz Our Panel Of Parents Directly About What They Think!

What is most important for their family, which brands they trust and what attracts them to a brand!


14.25 Ensure You Are Up-To-Date With The Latest Regulations For Compliant Communications Which Safeguard Kids & Build Parental Trust 

  • How do you define what "responsible" marketing to children looks like, and how do you navigate parents' sentiments to guide your moral compass?
  • Remain compliant and future proof your communications by keeping up with the latest regulation changes and guidance
  • Understand which platforms and channels provide the greatest levels of safeguarding and prioritise the wellbeing and mental health of children across all communications

Speaker to be announced, please check the website for updates.


14.45 Succeed In Our New Online World With Fit-For-Future Digital Strategies & Technology Innovations To Consistently Engage Kids

  • Digital trends have accelerated at a rapid pace during these unprecedented times… but what opportunities has this created? How were you able to ensure your digital strategy kept up?
  • With more kids online than ever before, ensure you are providing maximum protection for kids to be able to engage with their favourite brands online – safely
  • From AI to Alexa: where should kids marketeers be looking for the next big digital innovation

14.45 Perspective One
Robbie McCawley, Director, Marketing Strategy, Electronic Arts

15.05 Perspective Two
Alister Morgan, Director of Data & Insight, Acamar Films


15.55 Perfect The Marketing Mix With Refreshed Channel Strategies That Reflect The Digital Acceleration With Seamlessly Integrated, Engaging Communications Across Every Platform 

  • Get to grips with how kids and parents currently consume media, interact with brands and make purchases to determine where to focus resources
  • Social media, blogs, TV, streaming platforms, video… with so many channels to choose from, how can you create a strategy that seamlessly blends them all together?
  • Capture the impact of your channel mix with up-to-date metrics and analytics that demonstrate both success and room for improvement

Speaker to be announced


16.15 Content Is King! Practical Advice & Lessons Learnt For Stand-Out, Authentic Content & Branding Which Engages Both Kids & Parents

  • How have you perfected your tone and message to craft impactful and engaging communications which create a buzz with kids and resonate with parents?
  • How have you sought to overcome the challenges of creating targeted content which matches an audience that is constantly changing and growing up?
  • Engaging branding to achieve ultimate cut-through through unprecedented times for long-term brand advocates

Samuel Davidson, Marketing Director, Night Zookeeper (Wonky Star Ltd)

Robbie McCawley, Director, Marketing Strategy, Electronic Arts

Abby Worth, Head of Copy & Content, Wonderbly Books

Sarah Woods, Director of Fundraising & Marketing, Starlight Children's Foundation

Melody Small, Head of Brand, Content & Campaigns, My 1st Years

Global Insight Conferences

Global Insight Conferences is a rapidly-expanding and highly entrepreneurial conference company.  We only employ individuals who are passionate about conferences, passionate about their personal growth and performance and passionate about being the best.  Please send your CV with a covering letter to